Cyber PR® is a boutique online PR firm located in New York that is celebrating 18 years in business. They pride themselves on being at the cutting edge of online media, which their consistent track record bears out. Founder Ariel Hyatt developed the Cyber PR® platform, allowing engaged behavior in social media to come together with digital PR and content marketing, maximizing client placement with new media makers. Ariel didn’t just provide the platform; she made it her mission to educate others on how to take advantage of the new digital world. Her efforts have been lauded by artists and industry professionals alike. Ariel’s biweekly newsletter and YouTube series “SoundAdvice” has attracted more than 20,000 subscribers, she has penned more than 200 articles to date, and she has published three books on digital PR.