Jose Reyes


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About

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Details

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Our Strategy

  • Released 2 singles across DSPs as well as corresponding music videos to maximize reach across DSPs
  • Launched and optimized new official Youtube channel with focused targeting
  • Developed artist story with playlist curators including the tracks being produced by all-star Chael Produciendo (Bad Bunny, Diplo, El Alfa), baseball career, and more
  • Triller dance challenge campaign featured for “5 Mujeres”

Assessment

  • 50% growth across streaming services 
  • 1.1M audience reach via several Spotify editorial playlist
  • 7.3M views solely through YouTube optimization  

POI  No marketing dollars were spent on this campaign – no advertising was run and no PR was retained.

Playlist Pickup


New Music Friday Latin

“Enemy”
403k Followers

Viral Latino

“5 Mujeres”
776k Followers

Baila Dembow

“5 Mujeres”
53k Followers

La Barberia

“5 Mujeres”
22k Followers

Flow Dominicano

“Enemy”
30k Followers

Los Traperos

“Enemy”

Tidal Rising: Latin

“Enemy”

Tidal Rising: Latin (Video)

“Enemy”

Dale Dembow

“Enemy”

Introducing Latin

“5 Mujeres”

Official YouTube Channel

  • Launched November 2018
  • Accumulated 55k subscribers in 3 months
  • Accumulated 7.3M views across 3 official music videos in 3 months

YouTube Optimization

Utilizing our video intelligence tools, we created a keyword bank of high-affinity search terms (artists, songs, genres, etc.) that optimize the content for YouTube’s recommendation algorithms. With no advertising money spent, we achieved 7.3M views across 3 videos.

Press Highlights


New-York-Times-Logo

JOSÉ REYES: THE HITMAN

Jose Reyes shows off his musical side

A Mets All-Star Makes a Foray Into Music