Kari Faux


instagram facebook twitter youtube spotify apple soundcloud tidal

About

We aimed to launch Kari Faux’s new album CRY 4 HELP to her existing audience as well as expand to new fans across all digital platforms including streaming services and social channels.

Details

Label: Kari Faux
Genre: Hip Hop/R&B

Marketing Campaign

  • Implemented listening tools – Tubular, Chartmetric, etc. to identify and target audience for campaigns
  • Release week NYC press + DSP run: NPR, Genius, Spotify, Beats 1, Sway In The Morning, Tidal
  • Targeted music video roll out for “LEAVE ME ALONE” and “NIGHT TIME”
  • Advertising across social channels and DSPs including Spotify and Youtube

KPIs/Achievements

  • Lead single, “LEAVE ME ALONE” featured on Spotify’s New Music Friday and Mellow Bars
  • “MEDICATED” featured on Spotify’s premier fresh music playlist Pollen
  • 1.35M streams on Spotify in an 8 week period post-album release (March 8 2019)
  • Homepage takeover on Spotify
  • Cover feature on Tidal’s RISING: R&B and Hip Hop (Video) for “NIGHT TIME” and “LEAVE ME ALONE” official music videos
  • Vinyl pressing deal with our partner VNYL to fully fund 1000 unit production and distribution 
  • Top tier press features including Pitchfork (7.4), The Fader, Complex and NPR
  • 17% social follower increase and 50% engagement increase across all platforms
  • Spotify monthly listeners doubled from 139k – 260k and followers increased 21% from 33k – 40k
  • Youtube channel engagement increased by 312% through targeted ad campaign and video strategy

Playlist Pickup


New Music Friday

“LEAVE ME ALONE”

Pollen

“MEDICATED”

Mellow Bars

“IN THE AIR”

Mellow Bars

“LEAVE ME ALONE”

Black Girl Magic

“LEAVE ME ALONE”

TIDAL Rising: Hip-Hop

“LEAVE ME ALONE”

Future Soul

“LEAVE ME ALONE”

TIDAL Rising: Hip-Hop (Video)

“LEAVE ME ALONE”

TIDAL Rising: R&B (Video)

“NIGHT TIME”

Lyrical Ladies

“IN THE AIR”

Chill R&B

“LEAVE ME ALONE”

Best of the Week

“LEAVE ME ALONE”

Nadeska Alexis’s Playlist

“LEAVE ME ALONE”

Features & Store Placements


New Releases Main

Homepage Takeover

New Releases Hip-Hop

Press Highlights


Things get eerie in Kari Faux’s new “NIGHT TIME” video

Kari Faux “Cry 4 Help”
EP Review

Rap Monthly: Kari Faux Says Fuck It, Plus…

Kari Faux shares CRY 4 HELP EP

Kari Faux Processes Her Pain On ‘Cry 4 Help’ EP

Premiere: Kari Faux Shares “Leave Me Alone” Off Upcoming Project ‘CRY 4 HELP’

Kari Faux is Revamping Her ‘Primary’ EP Into a Full-Length Album