Kari Faux


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Details

Release Date: March 8th, 2019
Label: Kari Faux
Genre: Hip Hop/R&B
Location: Little Rock, AR

About

CRY 4 HELP threads the needle between rap and R&B. Kari is a captivating and refreshingly honest presence, probing the depths of her conscious and subconscious with musicality and wit. EP features an appearance by Curren$y.

Objective

Symphonic’s team aimed to launch the new album CRY 4 HELP to Kari’s existing audience as well as expanding to new potential fans all across digital platforms including streaming services and social channels.

Marketing Campaign

  • Implemented listening tools – Tubular, Chartmetric, etc. to identify and target audience for campaigns
  • Release week NYC press + DSP run: NPR, Genius, Spotify, Beats 1, Sway In The Morning, Tidal
  • Targeted music video roll out for “LEAVE ME ALONE” and “NIGHT TIME”
  • Advertising across social channels and DSPs including Spotify and Youtube

KPIs/Achievements

  • Lead single, “LEAVE ME ALONE” featured on Spotify’s New Music Friday and Mellow Bars
  • “MEDICATED” featured on Spotify’s premier fresh music playlist Pollen
  • 1.35M streams on Spotify in an 8 week period post-album release (March 8 2019)
  • Homepage takeover on Spotify
  • Cover feature on Tidal’s RISING: R&B and Hip Hop (Video) for “NIGHT TIME” and “LEAVE ME ALONE” official music videos
  • Vinyl pressing deal with our partner VNYL to fully fund 1000 unit production and distribution 
  • Top tier press features including Pitchfork (7.4), The Fader, Complex and NPR
  • 17% social follower increase and 50% engagement increase across all platforms
  • Spotify monthly listeners doubled from 139k – 260k and followers increased 21% from 33k – 40k
  • Youtube channel engagement increased by 312% through targeted ad campaign and video strategy

Press Highlights


Things get eerie in Kari Faux’s new “NIGHT TIME” video

Kari Faux “Cry 4 Help”
EP Review

Rap Monthly: Kari Faux Says Fuck It, Plus…

Kari Faux shares CRY 4 HELP EP

Kari Faux Processes Her Pain On ‘Cry 4 Help’ EP

Premiere: Kari Faux Shares “Leave Me Alone” Off Upcoming Project ‘CRY 4 HELP’

Kari Faux is Revamping Her ‘Primary’ EP Into a Full-Length Album

Playlist Pickup


New Music Friday

“LEAVE ME ALONE”

Pollen

“MEDICATED”

Mellow Bars

“IN THE AIR”

Mellow Bars

“LEAVE ME ALONE”

Black Girl Magic

“LEAVE ME ALONE”

TIDAL Rising: Hip-Hop

“LEAVE ME ALONE”

Future Soul

“LEAVE ME ALONE”

TIDAL Rising: Hip-Hop (Video)

“LEAVE ME ALONE”

TIDAL Rising: R&B (Video)

“NIGHT TIME”

Lyrical Ladies

“IN THE AIR”

Chill R&B

“LEAVE ME ALONE”

Best of the Week

“LEAVE ME ALONE”

Nadeska Alexis’s Playlist

“LEAVE ME ALONE”

Features & Store Placements


New Releases Main

Homepage Takeover

New Releases Hip-Hop