It hasn’t been easy and it never will be.
Now that we are an established player in the industry, I’ll admit that building Symphonic up from scratch was tough as hell. You see, we’re artists and record labels just like you. We know how hard it is to get a business and a brand off the ground and we’ve done a lot of great things but, as a company, we’ve made mistakes too. When you’re going all in, sometimes you try or test things that don’t work out. I know that every musician, manager, record label, and artist can identify with that. It truly takes time, hard work, blood, sweat, tears, you name it! All of that to become something and to make an impact.
Music keeps evolving.
We’ve seen the industry go from physical to downloads and now, downloads to streaming. It has been a truly remarkable experience for me to have seen this and serve many clients that have been with us since day one and that continue to be with us to this day.
With the evolution of our industry over the past 15 years, it is amazing to see that the music industry today is truly growing for the first time in many years. All of that growth should really be attributed to artists and in my view, independent artists for helping to democratize and create a new industry.
Distribution is easy, but it’s only step one
As the industry has grown, it has attracted more distributors, given the relatively low barriers to entry around creating a basic distribution platform. Many of these new companies have taken the “volume discount” approach, offering distribution, but not much else, for a ridiculously low price. That’s a good way to attract tens of thousands of users to your website, but I am left wondering how any small company can provide a high level of service to so many “clients.”
We actually think cheap distribution is super expensive. Ask yourself, what’s the true cost of not having a trusted and highly competent team pitching your music to playlist curators at Spotify, Apple Music, Pandora, TIDAL, Beatport, and others? What’s the true cost of not being able to get ahold of a trusted advisor to your career when you need an important question answered?