Music Marketing Plans

Save time and let us create a custom plan tailored for you

Marketing Plans

Save time and let us create a custom plan tailored for you

A music-marketing plan plays an important role for independent labels and artists. By plotting your marketing strategies ahead of time, your campaign will run more smoothly and your efforts are more likely to pay off. Our Marketing Team will prepare a plan tailored to your needs, goals, and genre.

Silver Plan

Social Strategy-Focused

$300

  • 10 page personalized marketing plan that aligns with goals 
  • Tactics for improving your digital strategy focused on platforms including Official Website, Facebook, Instagram, Twitter, YouTube, Snapchat, Tik Tok, and more
  • Advertising strategy with proposed marketing budgets and spends 
  • Brand assessment based on your genre, aesthetic and background including granular analytics from Chartmetric, Tubular, and other listening tools
  • Contest and promotion Ideas for fan engagement and activation
  • Release timeline table for your next project
  • Ideal for budding artists and small releases, 1 – 3 singles

Gold Plan

Social Strategy-Focused

$1,000

  • Digital Service Providers (DSP) and Brand Partnership Focused
  • Tactics for improving your digital strategy focused on platforms including Official Website, Facebook, Instagram, Twitter, YouTube, Snapchat, Tik Tok, and more
  • Advertising strategy with proposed marketing budgets and spends 
  • Assessment and optimization tactics for DSP platforms including YouTube, Spotify, Pandora, Soundcloud, Tidal, Deezer, and more
  • Playlisting strategy and targets 
  • Media and Brand partnership recommendations (Publicity action items and potential Partners)
  • Brand assessment based on your genre, aesthetic and background including granular analytics from Chartmetric, Tubular, and other listening tools
  • Contest and promotion Ideas for fan engagement and activation
  • Release timeline table for your next project
  • Ideal for the emerging artist, a tentpole EP release (around 6 tracks)

Platinum Plan

The Works

$1,500

  • 20 page personalized marketing plan plan that aligns with goals 
  • Plan kicks off with a call from a member of our marketing team whereby we gather information about the artist, label, releases, etc. including their goals and what they’d like the plan to focus on 
  • Tactics for improving your digital strategy focused on platforms including Official Website, Facebook, Instagram, Twitter, YouTube, Snapchat, Tik Tok, and more
  • Advertising strategy with proposed marketing budgets and spends 
  • Assessment and optimization tactics for DSP platforms including YouTube, Spotify, Pandora, Soundcloud, Tidal, Deezer, and more
  • Playlisting strategy and targets 
  • Media and Brand partnership recommendations (Publicity action items and potential Partners)
  • Merchandise recommendations based on current trends 
  • Bandsintown / Songkick / Ticketfly Action Items for your live events 
  • Contest and promotion Ideas for fan engagement and activation
  • Brand assessment based on your genre, aesthetic and background including granular analytics from Chartmetric, Tubular, and other listening tools
  • Release timeline table for your next project
  • Post project follow up call to clarify plan 
  • Ideal for the established artist, a longer timeline, a full album cycle for an LP

Deluxe Label Marketing Plan

Social Strategy-Focused

$2,000

  • 25+ page personalized marketing plan that aligns with goals for multiple artists and includes overall strategy and guidance for an entire label
  • Plan kicks off with a call from a member of our marketing team whereby we gather information about the artist, label, releases, etc including their goals and what they’d like the plan to focus on. 
  • Tactics for improving your digital strategy focused on platforms including Official Website, Facebook, Instagram, Twitter, YouTube, Snapchat, Tik Tok, and more
  • Advertising strategy with proposed marketing budgets and spends 
  • Assessment and optimization tactics for DSP platforms including YouTube, Spotify, Pandora, Soundcloud, Tidal, Deezer, and more
  • Playlisting strategy and targets 
  • Media and Brand partnership recommendations (Publicity action items and potential Partners)
  • Merchandise recommendations based on current trends 
  • Bandsintown / Songkick / Ticketfly Action Items for your live events 
  • Contest and Promotion Ideas for fan engagement and activation
  • Brand assessment based on your genre, aesthetic and background including granular analytics from Chartmetric, Tubular, and other listening tools
  • Release timeline table for your next project
  • Post project follow up call to clarify plan 
  • Ideal for labels or the established artist, a longer timeline, several album cycles